As inflation surged during the pandemic, Mountain America recognized that many of its members were struggling to afford everyday essentials. In response, my team shifted our creative strategy to meet the moment by taking on the more empathetic tone of acknowledging  financial pressure without contribution to the growing anxiety around affordability.

The campaign attempted to reframe inflation itself. While rising prices hurt everyone, we found that we could highlight our Double-points features as a way to stretch essential spending and unlock small moments of relief, like turning gas purchases into movie tickets. Under my creative direction, essential shopping scenarios were paired with saturated, upbeat color top ensure rewards still felt…rewarding. 

The Rewardflation campaign exceeded even our modest targets. Card swipes finished ___% above YoY baselines, and new card openings surpassed the previous pandemic-year performance. Empathetic, insight-led creative work can drive results even in challenging economic conditions.