Who I am
Creative leader and brand strategist with 15+ years of experience evolving brands at scale—from fintech startups to enterprise financial platforms. Proven ability to reposition brands during moments of company transformation, build high-performing multidisciplinary creative teams, and develop scalable brand systems that power marketing across every channel. Fluent in the strategic and the executional: equally comfortable shaping brand narrative and getting into the craft. Passionate about building the creative infrastructure that lets great ideas reach millions of people consistently.
When I'm not chasing a toddler, you'll find me hiking or camping across Utah's backcountry with my husband and our dog Darcy.
FAQs
Strategy—
Brand Vision
Audience & Insights
Positioning
Social Media Strategy
Multi-channel marketing
Quantitative & Qualitative Studies
1
Skills
Design—
Creative Direction
Art Direction
Web Design
Print & Publishing
Packaging & Collateral
Environmental & Experimental Graphics
Technical—
Expert proficiency Adobe CC
Figma
Microsoft Office
Project Management and PM software
Prop styling & wardrobe
How did I get started in design?
2
My journey began with a fine arts background, where I first developed my creative voice through painting. It wasn't until I took college courses that I realized my work was already blending elements of typography with my artistic style. After completing my first typography class, I was captivated by the medium—its unique ability to merge design with storytelling—and I knew I had found my true passion.
My philosophy is the belief that solving the client’s problem or answering their need is always my first priority. This understanding drives the design, rather than the design dictating the solution. While data is an invaluable tool for decision-making, I also believe that empathy and shared human experience should guide the process. Ultimately, design is about crafting solutions that not only meet functional needs but also resonate emotionally with the audience.